I replied with the below to this website posting.. very interesting times.
http://blog.commarts.wisc.edu/2011/06/06/a-showrunner-goes-to-war-doctor-who-and-the-almost-fans/
Ironic that such a statement would come from a “creator” tasked with the show running of a “time traveler” IP in the early 21st century mediaverse world.:) As any time lord or tardis knows,It’s all in the FLOW today, not the fixed points in time or in artifacts.;)
Todays Transmedia fanz are not required nor desiring of simple “story” or “narratives”– although most transmedia writers being hired today would not want to know this;)— might hurt there paycheck demands– the media Fanz CAN and want to immerse in the IP’s FLOW-in all its mediums… never really caring about the “writers” intent of any specific element.. but what they need to get/feel out of the experience.. Experiences that are of the moment, not requiring nearly as much linear “direction” as the TV generation that Moffat, and Myself btw- were born into and grew up in…We are a generation still stuck in comparing life to movies/narratives for understanding “my life as a movie” But these kids( 0-25) today–don’t tHUNK like this…. they play games,they interact by button mashing, they communicate by visual iconic grunts;) they play games with reduxs and levels…never dying, but rebooting. No SPOILERS..lol “Doctors rulez” from the last literate Doctor to the River… the River that just SINGS in the FLOW of TIME… no direction needed;)
The 21st century is a “feeling” media era, not a “thinking-literate mans era”.. for good and bad… all one really has to do is ask the Doctor, cause he’s of course, seen it all before;) well in the future.;)
anyhow- i enjoyed the last 6 years of Doctor,,, and that’s as an american who grew up with 60s-70s TREK, not Who..but did know as a mediabastard, who Tom Baker was and that scarf guy show was about…;) But eh next and last incarnation of the Doctor– hell be you artificial augmented “companion” in a pod device- not an acted/scripted character in a story where you only watch HIM and THEM, RUN !!!!
Mediabastard 
I’ve stopped watching Dr. Who a few years back, around the end of the Rose storyline. The whole relationship angle that the series played with from the beginning (even in the 60s/70s) kind of annoyed me.
I grew up in bubblehead years of the 70s, and I never for one minute thought that “The Love Boat” represented any kind of life that any normal human being lived in. Ditto “Fantasy Island”. In movies, it is hard to recall but Star Wars, Jaws etc, did not inspire the kind of fandom crazy we see today. They were good films, they lasted awhile in the theaters then the show ended. It was only when studios/corporations discovered the various tie-in opportunities that fan adulation of films and TV shows became psychotic. It was the Kenner Star Wars toys that caused the crazy to our brains. The bleeding of virtual into reality that our brains can’t distinguish between.
I remember a story about Sir Alec Guinness screaming at a Star Wars fan. The story was framed as Guinness being a jackass but now I think it was a rightful reaction in the face of delusion. Then again, Guinness wasn’t raised in our kind of culture.
I’ve stopped watching tv and films. But not because I’m smarter, I’m just caught up in the 6th circle of mmorpg hell.
overall i like the idea of transmedia and offereing young and older fans deeper play or activities basaed on a favorite world that “speaks” to them. Its not bad to have a movie, a tv show, a game. a book, and toy spaceship model from Star Wars,.. everything in moderation to realife:)
Yes transmedia is nice.
However it feeds into loads of societal dislocation. People are burrowing into their fantasy worlds, not paying attention to what is real around them.
And believe me, elites are using this against us.
Once the oil goes, and people are forced to disconnect, then we’ll see if this generation has the stuff to carry on the legacy of our revolutionary forefathers/mothers.
oh we certainly have a MIPs world… and those who desire can certianly use transmedia methods against many. thats not new, as i mentioned in a linkedin thread to the CD of “conspiracy of good” ARG….that name does give me willies..;)
for many the “electric” will stop, i cant see how itlll be cheaper for those who excert control to keep people playing in the matrix, rather than just using a single bullet when times get tough or an agenda of a madman is to be done….
anyhow, the delusion of control, or the empowering of it, is now for the transmediaites to offer, since they are poised to grab the reigns of power from the old media method men.